January 20, 2023

By Chris Deane

Local search – How to rank higher in Google

Ranking higher in local Google search results is important for businesses that rely on local customers, such as restaurants, retail stores, and service providers. Here are a few ways that businesses can improve their local search rankings:

  • Claim your Google Business Profile listing – This is the first step to getting your business to appear in local search results. By claiming your listing, you can provide accurate information about your business, such as your address, phone number, and hours of operation. This will also allow you to manage your online reviews and respond to customer feedback.
  • Use relevant keywords – Choose keywords that are relevant to your business and include them in your business’s name, description, and website content. This will help Google understand what your business is about and match it to relevant search queries.
  • Get listed in online directories – In addition to your Google Business Profile listing, consider getting listed in online directories such as Yelp, Yellow Pages, and Bing Places. This will help improve your visibility online and increase the chances of your business appearing in local search results.
  • Encourage customers to leave reviews – Reviews can help improve a business’s local search ranking. Encourage satisfied customers to leave reviews on your Google Business Profile listing and other review sites. Just be sure to follow the guidelines for soliciting reviews.
  • Optimise your website for mobile – With more and more people using their smartphones to search for local businesses, it’s important to ensure that your website is optimised for mobile. This will improve the user experience for mobile users and may help improve your local search ranking.

By following these tips, businesses can improve their local search ranking and make it easier for potential customers to find them online. Use Baboost to help maintain and monitor your Google Business Profile.